by Daveda Gruber:
You won’t be seeing political advertisements on Twitter after late November.
Twitter has said that it would be banning all political advertising because social media companies give advertisers an unfair advantage by spreading targeted deceptive messages.
Earlier in October Facebook took some heat for disclosing that it will not fact-check ads by politicians nor will they seek facts advertised by their campaigns.
This would allow those purchasing ads to lie freely.
CEO Mark Zuckerberg had told Congress last week that politicians have the right to free speech on Facebook.
Jack Dorsey, the CEO for Twitter, on Wednesday tweeted about the change of policy.
The company is apparently recognizing that advertising on social media offers an unfair level of targeting when compared to other mediums.
Dorsey tweeted this:
We’re well aware we‘re a small part of a much larger political advertising ecosystem. Some might argue our actions today could favor incumbents. But we have witnessed many social movements reach massive scale without any political advertising. I trust this will only grow.
— jack 🌍🌏🌎 (@jack) October 30, 2019
The big chunk of political advertising dollars in the U.S. mostly goes to television ads. It appears that TV will still be getting the majority of the money with Twitter cutting off their need to spend on their social media.
The policy will take effect on November 22nd.
